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Aleading free online dating site, has announced the introduction of mandatory phone confirmation for its members to prevent abuse and fake profiles.

Date: 2007-12-15

Phone confirmation adds gravity to the quality of profiles on
Lets101. Serious members really don't mind confirming their phone number. We
can almost assure that every single message sent on lets101 is from an
authentic member.
What does this adds to? Per co-founder Khiem Pham, "Phone confirmation adds
gravity to the quality of profiles on Lets101. Serious members really don't
mind confirming their phone number. We can almost assure that every single
message sent on lets101 is from an authentic member."

"After introducing this check, we are seeing a drastic drop in the number of
messages that are classified as spam by our system. Number of customer
support emails about abuse has gone down to almost zero. This also makes
sure that members are serious about dating and are looking for a real
relationship. Free online dating experience has just become a lot safer and
more pleasant."

Turns out phone confirmation is so simple and takes less than 10 seconds:
member enters her phone number and clicks on submit button. Immediately she
receives a call from Lets101 automated phone system; she presses a key as
instructed and it's done!

Lets101 assures that phone number and all other identifiable information
such as emails and real names are kept strictly confidential -- never
exposed or shared with others.

On Lets101, members can communicate to each other directly over the phone
and voice-mails without revealing their phone numbers. It also offers
anonymous email exchange and messaging. Lets101 also offers an advanced
personality test for chemistry match between two members. It's an advanced
computer program which analyzes psychological preferences and subconscious
type such as individual's nature, interests, religion, location etc, to do
the chemistry match.

Lets101, Inc. is now offering its technology to other dating and social
networking sites to help them fight spammers, prevent fake users,
phone-enable their site, and boost users' experience with anonymous phone
chat and voice mails. The technology is completely automated, low cost, and
hardly require any type of human support.
members to prevent abuse and fake profiles.





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