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Why is it then that women (even men) all over the world are spending
millions on cosmetics and other beauty products? And why, when
off-the-counter items don't work, do the more desperate ones risk going
under the knife?
The latest survey on the most attractive women and men in the world include
the likes of Nicole Kidman, Kiera Knightley, Julia Roberts, Aishwarya Rai,
George Clooney, Brad Pitt and David Beckham. Need we say more?
However we deny it, studies have shown our perception of beauty has always
been largely physical. Pond's, one of the leading beauty products in the
market, knows this only too well. For years, the company has been constantly
developing products to help women achieve that perfect beauty, which to a
lot of Filipinas means having flawless white skin. In fact, for many Asian
women, having flawless skin opens them up to a lot of possibilities
including a dream romance.
Recently, Pond's unveiled its latest innovative product, the Pond's Flawless
White Visibly Lightening Day Cream which aims to help women achieve that
flawless white beauty.
"The Pond's Flawless White Visibly Lightening Cream is especially formulated
for Asian skin," says Renel Cecilio, Pond's brand manager. "It contains the
breakthrough VAO-B3 complex designed for maximum skin lightening performance
in just seven days."
A night of romance
As such, Pond's launched the product through a night of flowers, romance,
and a trip to Paris, dubbed "Fete d'Amour," at the Rigodon Ballroom of the
Peninsula Manila.
Pond's transformed the huge ballroom into the grandest and most luxurious
venue for matchmaking and partying.
The affair gathered today's most eligible and beautiful in a rare chance of
finding their one true love. Amid the white draperies, lovely blooms of
roses and tulips, indulgent chocolates, delicious canapes and sparkling
wines bedecking the grand ballroom, these single hearts searched for Mr. and
Ms. Right.
Pond's took inspiration from the online community, Facebook, in setting up
the various booths, where the searchees (and couples) get to know more about
their better halves.
Bachelors and bachelorettes sent secret messages at the "Message Sent"
booth. Couples sealed their love by posing for a caricature memento at the
"Face-2-Face" corner. Others relied on the stars as they seek guidance from
a fashionable fortune-teller at the "Love Seek" area. Some opted to capture
their moment of sweetness at the "Picture Perfect" center.
Couples were given a chance to confess their love through requested songs
(courtesy of the Akafellas), chocolates and candies, a cocktail drink, and
flowers, as well.
At the end of the night, Mia Ayesa won the Prettiest in Pink award, while
Tina Perez and Aaron Litonjua won the Pond's Flawless Match award. Margot
Tan was the grandest winner of them all as she won the trip to Paris.
"At Pond's, we know that beauty is, in fact, the starting point of romance,"
says Mutya Laxa, marketing manager for skin of Unilever, "If you look at the
inner workings of a man's mind, attraction starts with the physical, then it
moves to intellectual then emotional attraction. We understand the pivotal
role that beauty plays in finding true romance. And we made it our mission
at Pond's to give the beauty that brings romance to a woman's life."
Indeed, looks do matter and only the "fittest," or beautiful survives.
Source: http://www.manilastandardtoday.com/?page=goodLife1_nov26_2007
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