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How Does Online Dating Work?

Date: 2007-10-25

Usually, there’s a physical/demographic portion to fill out, followed by a variety of “compatibility tests” to help with member pair-ups. And there’s usually a charge, too—with a cheaper monthly rate afforded to those who sign up for multiple months.

According to comScore Media Metrix, Match.com was only second to Yahoo! Personals as of January 2006 in attracting the most users. It won that distinction with 3,893 unique users that month. Match.com capitalized on its popularity last February by launching Chemistry.com.

According to Chemistry.com press releases, this site is for serious daters who want to be matched with someone compatible, instead of having to search for matches. The “Chemistry Profile,” a lengthy survey the potential site member fills out about his or her personality, likes and dislikes, is common among online dating sign-up protocol. It may be different from other online dating surveys in that “renowned biological anthropologist, author and expert in the science of human attraction” Helen Fisher, PhD, created this particular survey.

Who else but such an “expert” could compile dating questions dealing with the comparative lengths of one’s ring and index fingers? Or have a “sensory perception” interlude that has respondents match figure shapes and sizes…

Then there’s the question in which survey takers are asked, after seeing a book cover with a man and woman— one backgrounded, one in the foreground, and both looking off over the sea—to label it with one of the following titles: “Adventures on the Rhein”; “Anatomy of Friendship”; “Power Plays”; or “Things Left Unsaid.”

Despite questions like this—which some men and women may find off-putting—many people who sign up to find love on the Web do get their wish. According to the people polled for the Pew study, “Three percent of the Internet users who are married or in long-term committed relationships say they met their partners online. That represents about three million people.”

If three percent sounds small, realize that in the Pew’s “representative” study of thousands of Americans, less people reported having met their spouses at church, at a “recreational facility” like a gym, or through a blind date or dating service, to name a few traditional meeting venues.

Of course, online dating is not for everyone. Three years ago, Christine, a Texas-based art director, logged onto eHarmony®. She had just broken up with her off-and-on boyfriend of six years, and was ready to meet the “love of her life” the Web site promised to find. She completed the elaborate entry questionnaire that had asked about her beliefs, ideals, characteristics and upbringing. She then pressed the button that asked if she was ready to find her ideal mate, and waited patiently for twenty minutes while the site combed through its thousands of user profiles to deliver her perfect match.

“We have no matches for you. Try expanding your search area,” the result said. She had already put the whole world. She married her ex-boyfriend.





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