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What do Online Daters Want?

Date: 2007-10-25

Much like the real world, physical attraction is the biggest predictor of having a prolific online dating experience. Those men and women in the lowest “looks” decile, according to the MIT report, received only half as many e-mails from other online daters as members whose rating were in the fourth decile; users in the top decile were contacted twice as often. Echoing what Edelbrock said about pictureposting daters being more active, the MIT study showed that women with photos received at least twice as many e-mails as those without, and men received 60 percent more e-mails than those without who described themselves as having “average looks.”

The data goes on to confirm that men in the 6'3" – 6'4" range receive more messages from users than those in the 5'7" – 5'8" range, while women from 5'3" – 5'8" fare better than their counterparts. The report even pinpoints the optimal BMI for men and women to receive optimal email messages from online daters: for men, it’s the slightly overweight BMI of 27; for women, it’s the underweight BMI of 17. That latter figure corresponds with that of a supermodel. According to the report, a woman with a BMI of 17 received 90 percent more first-contact emails than a woman with a BMI of 25, which is considered healthy by the American Heart Association. These sorts of physical preferences bear themselves out even in hair length; men with long, curly hair and red hair fared worse than their counterparts with “medium straight hair”; women with long, straight hair faired better than their shorter-hair contemporaries.

Conclusion? Online daters are a picky bunch. What they are, according to many, is serious about finding a mate. “I think Match.com is generally for the serious dater,” Edelbrock says. “We have 400,000 people a year resigning, saying they met the person they were seeking on Match; once they find that person they’re not staying online. People who put themselves ‘out there’ online are saying, ‘I really want to meet someone’—if not for marriage, then at least a serious or long-term commitment.” The MIT’s study corroborates that statement.





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