Dating and friendship site MakeFriendsOnline is testing new versions of its landing page to determine their suitability for mobile services.

Date: 2007-05-26

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Website testing specialist Optimost has been brought in to investigate the possibilities of having an integrated web and mobile service. The site will also offer users mobile SMS alerts when they have new messages.

"Many dating sites are looking at mobile but number acquisition is a sensitive area. The last thing we want to do is turn off current and potential members by asking for their number," said site co-founder Martin Bysh. "Testing will enable us to calculate risk and reward before committing to this course of action."

Since launching in 2001, MakeFriendsOnline has gained over 1m registered users across Europe.

Optimost was first hired by the site in April to test and improve conversion rates from the site's landing and checkout pages.

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