Two thirds of Russian women use decorative cosmetics at that virtually half of them make themselves up almost every day

According to the sociologists’ research two thirds of Russian women use decorative cosmetics at that virtually half of them make themselves up almost every day. According to the experts of Romir Monitoring holding among Russian women there are less of those who use decorative cosmetics from two to five times a week (12%), and also once a week and more rarely (7%). The polling that involves about 900 women residing in 90 centers of population of Russia showed that cosmetics are used mostly representatives of the youngest age group, from 18 to 24 years basically married to boot (70%). It is mostly ladies over 60 that do without cosmetic products (82%).

The research also revealed that the most popular type of decorative cosmetics in Russia is the lipstick used by 88% of the ladies and 77% of the respondents use the mascara.

Nearly equal amount of women decorate their faces with eye shadows (46%) and eyeliners (41%). The most popular brands as per the showing of the poll are brands distributed via catalogues, Avon (47%) and Oriflame (32%). At that a Russian cosmetic brand, Chyornyi Zhemchug (Black Pearl) (20%) turned out to be more popular than such foreign brands as Max Factor (18%) , Nivea (17%) , Bourjois (11 %). Two respondents out of three declared that make up should conform to the situation. 50% of women stated that they would not go to work without their cosmetics on, while the same percentage of them consider it quite common to go out to a neighborhood shop without the make up, as testified by the research by Romir Monitoring.

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