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Liz Tattersall, 62, of Selby, decided to act after her sister-in-law, a dog breeder, couldn't find a suitable stud dog.
She got together with web designer son, Tony Carson, 39, and set up www.dogstogether.com, reports the York Press.
Liz said: "Like any dating service, if you are meeting other dog owners for the first time, do so in a public place or take someone along with you."
Tony added: "The original idea was for a website on which people could put a profile of their dog if they were wanting to breed from it, and were looking for a suitable match.
"All sorts of problems can arise when dogs are bred within a limited range and this service would make available a huge gene-pool from which dog breeders could choose. But like all good ideas, once it gathered momentum, the possibilities seemed endless."
The website also allows dog owners to get in contact to organise group walks, rehome dogs or just chat online to exchange tips.
Liz said: "There are a few ladies in the village, who go walking their dogs together. It's so much more fun if you get a group.
"People in cities don't get that as much. Hopefully, they can get together through the website."
Liz is fairly new to dogs herself, with mongrel Bertie her first. "He's given me so much pleasure, he's a lovely dog," she said.
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