|
They’re also more likely to buy self-improvement books or tapes and to attend self-improvement seminars.All this from a just-released on-line survey of 1,000 women by Tango Magazine, Yahoo Personals, and marketing company Carat USA, that shows whether a woman’s romantic situation influences her media usage as well as her purchases.
The survey divides women into 7 different love stages.
The Independent: Single and not looking. She is not a big spender and spends 30 percent lower than average in all areas, including clothing.
The Communicator: Single and looking for a date. She is four times more likely than average to visit social networking web sites and spends 23 percent more than average on clothing and 17 percent more than average on shoes.
The Doer: Dating, but not seeing anyone exclusively. She’s interested in self improvement, twice as likely than other women to seek therapy and 56 percent more likely to treat herself to a spa day.
The Anticipator: Dating one person exclusively. Likes going to bars/clubs/social events. Is 24 percent more likely to want to change jobs within the next year.
The Practical Romantic: Engaged to be married. She relies on the media for information, not entertainment. If she and her fiance live together, they combine bank accounts 58 percent of the time. She spends 20 percent more than average on kitchen, bath and home goods.
The Juggler: Married, she’s fairly content with herself. She seeks therapy 22 percent less than average. She visits her place of worship more than any other group of women.
The Re-Nester: Starting over after a break-up, she’s generally satisfied with her looks but thinks about dieting a bit more than average. Her desire to change jobs is 29 percent higher than average.
Other findings:
When it comes to relationships, most women seek advice from the Internet or magazines.
More than half of all women go on line to seek information about personal grown and spiritual development.
Almost three-fourths of all women rely on TV for company when they are alone.
| 
