The traditional theory of beauty says that for every man who chases the voluptuous type, such as Jordan or Marilyn Monroe, there is another who prefers to woo a waif such as Twiggy or Kate Moss.
But this and the idea that beauty is subjective and ever-changing has been overturned by Prof Devendra Singh and his daughter Adrian Singh.
The psychologists from the University of Texas today publish research showing lovestruck men have only one thing on their minds: a woman's WHR - waist-hip ratio, calculated by dividing waist circumference by that of her hips. Prof Singh found evidence this "belle curve" is ingrained in the male brain in his studies of Playboy centrefolds, the ancient Egyptians and tests on men from different cultures.
Today, in the Royal Society journal, Proceedings of the Royal Society, Biological Sciences, they analyse thousands of examples of British literature from the 16th to 18th Centuries to show that menfound the same things attractive then as today: a narrow waist and an hourglass shape.
"There were 66 romantic descriptions of waist in these three centuries, and every one of them referred to a narrow waist," said Prof Singh
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