Average expenditures per one consumer of a category in 2006 in Russia

Each woman spent average $120 for cosmetics and toiletries in 2006. Average expenditures per one consumer of a category are estimated to be the following. Each consumer of deodorants spent $5.4 for this product in 2006. People using depilatories spent $1.3 for them. Those, buying hand cream allotted $2.4 for it last year. $21.3 was spent by hair colorant consumers. Consumers spent $10.1 for lipsticks and $8.1 for body milk.

According to Comcon Pharma, 75.2% of Russian women at the age 16-55 years old use lipstick. 48% of women regularly make hair coloring. Body milk is applied by 25.9% of women, while hand cream is used by 73.7%. About one third (35%) of Russian women make depilation with special products. Remarkably, consumption of deodorants is far from 100%. Only 73.7% of women and 64.2% of men regularly apply deodorants.

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