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Single Canadians connect with online personal dating options, thanks to award-winning technical solutions from MTS Allstream and Lavalife.
The companies have received national recognition for their technical solutions in support of their specific business requirements, as Lavalife received the Silver Award for Excellence in the category of Technical Innovation for its Voice over IP (VoIP) solution from the Canadian Information Productivity Awards (CIPA).
The Awards recognize companies with technical solutions that were developed to address particular business requirements. Nominated by MTS Allstream, the award acknowledges Lavalife's VoIP solution, which uses MTS Allstream's leading-edge MPLS technology.
The MPLS technology was designed specifically by MTS Allstream to meet Lavalife's business requirements of greater operational efficiencies, and a more efficient cost structure.
In recent years, Lavalife's Voice Personals product, based on Interactive Voice Response (IVR) technology, was increasingly under threat from challengers. Profitability was restricted by the need to maintain multiple points of presence across North America at significant expense while meeting regional telephone company requirements. In response, MTS Allstream worked with Lavalife to develop a way to capture all of Lavalife's Canadian calls using Voice-over-Internet Protocol (VoIP) technology.
"The measure of a great relationship is how both parties head into the unknown. Over the course of our work with MTS Allstream, we have done a number of things that neither of us have done before and MTS Allstream responded as well or better than we could ever have expected," said Loren Hicks, Chief Information Officer, Lavalife. "This is more than just a supplier/customer relationship; we see MTS Allstream as a real partner in our business, and look forward to having the company at our side as we tackle the next big projects."
Together, MTS Allstream and Lavalife built the first significant inbound local and toll-free VoIP platform in Canada.
Now, all Lavalife traffic is delivered centrally to Lavalife's IVR applications as an inbound VoIP stream over a private IP network.
"This award is a great example of true collaboration and how MTS Allstream really listens to, and works with our customers to help them succeed in the area of innovation while meeting their unique business requirements," said Eric Fletcher, Senior Vice President of Marketing, MTS Allstream. "Lavalife is a leading provider of technology-based services and we're proud to have contributed to their success in this area."
MTS Allstream is a subsidiary of Manitoba Telecom Services Inc.
Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia.
CIPA is Canada's oldest and largest awards program in the field of information technology and the premier showcase for Canadian IT and innovation. It is supported by Managing Sponsor CGI Group Inc., and leading industry technology companies Hewlett-Packard (Canada) Co. and CA Canada, as well as: IDC Canada, research partner; Rogers Communications Inc., IT World Canada and High Road Communications, media partners, and allied technology associations CATA, CHITTA, CIPS, COACH, CME, FiQ and ITAC.
Winners of the annual competition gain national and international recognition at the CIPA Gala Banquet in November and through extensive media exposure and online placement.
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