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Russia Media Usage

The overwhelming majority of Russian citizens -- 85% -- prefer to receive information from central television broadcasts. Among frequently used sources of information 40% of those surveyed mention oblast television, 32% regional television, and 31% central newspapers. Regional and oblast newspapers are indicated by 27% and 23% of those surveyed, respectively. Only 13% of Russia's citizens use the Internet, which is comparable to the figures for the popularity of oblast and regional radio (13% and 10%). The largest proportions of people who use the Internet frequently as a source of information live in Moscow and St. Petersburg -- 26%. In large and medium-sized cities the figure drops to 16%-18%, and in small cities and towns to 7%-10%.

In the last year television has increased its audience: the proportion of Russia's citizens who use central television to receive information rose from 76% to 85%, oblast television went from 32% to 40%, and regional went from 28% to 32%. But the proportion for the Internet did not rise much: from 10% to 13%. Nonetheless, almost one quarter of Russia's citizens use the Internet today. Of them 5% use the resources of the Worldwide Web daily, another 8% do so a few times a week, 6% a few times a month, and 4% occasionally.

People with completed and incomplete higher education turn to Internet resources more often than others. The opposite situation has taken shape among respondents with less than secondary education: only 4% of the representatives of this group go on the Internet even a few times a week, whereas 92% of them said that they never use the resources of the Worldwide Web at all.A majority of the Internet users -- 77% -- need it to solve problems related to work or school, while 44% of those surveyed go on the Internet to read the news and use electronic mail. One out of five turns to the Internet to socialize, watch movies, and listen to music. Eleven percent of Russian Internet users play on the Worldwide Web.

The most active "Internetchik's" are well-off Russian citizens (with per capita income of more than R5,000 a month). They use electronic mail and news sites more often than others do, and also socialize and look for friends through the Internet. People of modest means use the Internet for downloading music and movies more often than others.

Considering the Internet as one of the channels for getting information, 44% of Russian citizens agree with the point of view that this is primarily a powerful resource for getting prompt and reliable information. At the same time, 27% of those surveyed take a more guarded attitude toward it, noting the actual absence of controls in the space of the Worldwide Web.

Overall, Russian citizens have a positive assessment of the Internet's role in organizing social interaction: 43% think that people come closer to each other using it. Twenty-eight percent disagree with this. More than half of Russia's population (54%) recognize that the Internet has a large influence on many spheres of life. The opposing point of view is held by 19%: they see the Worldwide Computer Web as nothing but a toy and a fashionable diversion.

Russian citizens overall have a tolerant attitude toward "Internetchik's" or active Internet users. Forty-seven percent of those surveyed do not see substantial differences between this group and other people. Twenty-two percent, by contrast, note that excessive infatuation with the Internet is tangibly reflected in a person, making him unlike ordinary people.





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