Chanceforlove.com
   3 quick Russian women questions

Essentials archive:
Resources archive:
Articles archive:
Facts on Russia:


Yahoo Hiring Brainiacs

Date: 2006-09-08

Now that Google has hired most of the big brains in academia, Yahoo is rushing to catch up.

In the dating space, Yahoo is hiring PhD's to figure out how to use economics to save attractive women from unwanted solicitations on an Internet dating site. While displaying how many people a guy has already approached is an interesting metric to make available (transparency is good, even if not public data), this is a basic database query. I think i mentioned the idea on this blog last year.

It's the rest of the projects that Yahoo is unleashing a new breed of economist brainiacs that's most fascinating. Researchers are going to have a field day with Yahoo data, which is an incredible treasure trove of consumer behavior ripe for analysis.

The contextual advertising project is going to be huge for Yahoo, but only because they are a network of sites that can share data. Most standalone sites cannot afford, or get access to, such broad amounts of data. That's where the new identity providers using new systems like OpenID, are going to run rampant when it comes to targeted advertising.

Interesting factoid:

In 2001, Yahoo started charging for its online dating service -- which surprisingly resulted in an increase in membership. Mr. Raghavan thinks the switch increased the value of Yahoo Personals in the eyes of consumers and encouraged them to use it more. While the move predated Yahoo's recent research push, it's an outcome economists might have predicted: The fee deterred users who weren't serious about dating, making the service more efficient for those who were.

While I agree with using price as a filter, I don't buy that increasing the price increased membership alone. There are other factors that come into play, including changes in marketing strategy and overall industry growth which may or may not have been taken into account when measuring the increase.

In 10 years I have never been approached by Yahoo to do a survey, so I don't know how much they rely on them or focus groups. I went hiking this weekend with a friend who does high-end focus groups, it's was enlightening to hear her take on how useful, and useless, expensive focus groups can be, depending on the moderator, questions asked and the participants. Reminded me of a book called How to Lie With Statistics.

Factoid #2: Yahoo records over 12 terabytes of data daily -- the equivalent of about half the information contained in all of the books in the Library of Congress.





Your First Name
Your Email Address

     Privacy Guaranteed



GL52080057 GL52081914 GL52074692 GL52081962


  

      SCANNED March 29, 2024





Dating industry related news
Singles win dates with modelsImmigrants boosted UK tax revenue by $35 billion, reportTop nine dating Web sites
This week, the Philadelphia-based cable television operator will offer its digital viewers a shot at dates with models.Video profiles of models will be shown on ''Dating on Demand,'' a program provided through Comcast's video on demand service.Viewers interested in being considered for a date can upload their own video profile through Ziddio.com. The deadline is March 30.Producers of ''Dating on Demand'' will choose which viewers will go on dates with the models in Los Angeles. Video highlights ...Immigrants, mainly from Eastern Europe, have increased tax revenue for British Chancellor of the Exchequer Gordon Brown by about £18 billion pounds (USD $35 billion) since 1998, a report shows. Ernst & Young ITEM Club said that immigration and a greater number of people older than 50 in the work force added £2 billion to the United Kingdom's Treasury coffers in the year through March 2006, and £1 billion in the previous fiscal year. The bigger labor force will drive economic...Here are the most popular "traditional" online dating sites, according to Online Dating Services Reviews and Guide. The results are from Alexa, which provides online traffic rankings from 16.5 million active Web sites. Note: Rankings don't refer to a site's quality or effectiveness, just its popularity. 1. match.com 2. americansingles.com 3. matchmaker.com 4. date.com 5. friendfinder.com 6. datingdirect.com 7. dreamdates.com 8. cupidjunction.com 9. eharmony.com ...
read more >>read more >>read more >>
ChanceForLove Online Russian Dating Network Copyright © 2003 - 2023 , all rights reserved.
No part of this site may be reproduced or copied without written permission from ChanceForLove.com