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Posted by Dave Evans
I talked to Matt Muro, founder of LifeKnot last week after I came across this Yahoo News press release (listing Yahoo as news source to get some link love, they don't seem to like me much there as opposed to Google, which treats this blog very well):
Lifeknot.com, a novel site that has features in common with social networking and online dating web sites, has launched a mobile version of its web site. lifeknot’s mobile site enables members to use their cell phones as a digital ice-breaking device -- as well as to search and view member profiles and pictures from their cell phones.
Enter the usernames of two lifeknot members into a cell phone to see a list of shared activity interests, bands, books, movies and tv shows. Scrolling down through a list of shared interests gives you an immediate indication of your compatibility and some great talking points that will help break the ice. What makes this comparison so interesting is lifeknot’s extensive member-suggested activity listings. From the usual (hiking, biking, camping, and cooking) to the unique (beekeeping, home brewing, longboarding, and belly dancing) members are certain to share some of the 1,100 and growing activities listed.
lifeknot maintains the personal intimacy found at online dating sites and incorporates aspects of social networking by connecting people through shared activity interests and not limiting their service to singles only. The result is an online community where the focus is simply making new friends that share interests and passions in any activity imaginable. "You can truly sift through and find people who enjoy the same things without any pressure to date," states Mary Robinson of San Diego, California.
Matt says they have a good user base, mainly in and around Boston and California.
I'm all for activity-based social networking, the mobile stuff I can live with or without. These days adding mobile access to sites is getting much easier, not the heavy lifting required as little as two years ago. In two more years mobile is just going to be another channel, or the Third Screen, as some people call it. Location-based services will take off, and you can badger your friends every 5 minutes, telling them where you are and what you're doing.
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