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Can't find a date? Well, if you're lucky enough to live in the UK, Korean car manufacturer Kia may be able to help you out. Kia's trying out something called "Drive Dating", where young singles drive around in cars and hope to make some kind of love connection. Sound weird? It is... at least we think so. We'll let the Kia UK PR machine explain this new concept to us...
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Research shows that driving with your 'other half' is the ultimate test of love, with one in five singletons admitting to ending a relationship after arguing with a partner about their driving. So why not find out how suited you are in a car before you start going out?
So how did it work? Instead of having a stilted conversation across a table, 20 guys and 20 girls had three minutes in the front seat of a Kia Picanto Date. Supplied with mood music and ice-breaker questions, the couples talked about their likes and dislikes, break-ups and make-ups, and what they really hate people doing behind the wheel.
Once all 20 couples had met, the evening moved into top gear as Kia whisked them off to a local bar, informed of any matches and, and given the chance to pick up their conversations where they left off... Kia will be staying in touch to see if any perfect partnerships take off!
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So will this PR move be able to replace such tried-and-true match-making methods such as chatrooms, internet dating and personal ads in the local alternative paper? We doubt it, but something tells us some TV exec is reading this press release and is already planning some kind of auto-branded reality dating show. If an auto-themed dating show does hit our airwaves, we want credit for being the first to call it -- plus we want royalties for coming up with the idea.
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