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A Dating Service You Long Ago Abandoned Teams With Show You'll Never Watch

Date: 2006-11-30

We first saw a promo spot for TBS's new show My Boys last night. The premise: Single girl has only guys for best friends; hilarity ensues. It's a storyline we're nearly certain that even Metro dating columnist Julia Allison passed on. The show premieres tonight, which gives NYT ad man Stuart Elliot the timely opportunity to explain why we'll soon be able to replace Emily's Reasons Why Not as the punchline for shows that get quickly canceled.

It's all thanks to a "match" made in advertising heaven. (Forgive us that one pun.) Dating site Match.com – which is like MySpace, but with fewer hookups and a monthly fee, and owned by new CollegeHumor.com overlord Barry Diller/InterActiveCorp – has signed on for a cool $1 or $2 million to appear in all promo material about the show and, most importantly, be featured in each of the season's 13 episodes with promiment placement in two. Which means plenty of plotlines where main character PJ Franklin, a lady Chicago sportswriter, tries to find love in the bottomless pit of Craigslist missed connections that is the Internet — all of which will ultimately result in programming that doesn't have half the comedic value of Dateline's "To Catch A Predator."





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