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A new online service that matches families with similar interests opened today to people in the Denver area.
FriendsForFamilies.com hopes to capitalize on shifts in Americans' moving habits. The United States is highly transient compared to other nations. More than 40 million Americans, or 14 percent of the population, moved last year, according to the U.S. Census Bureau.
Relocating families -- often driven by job opportunities -- are increasingly moving to areas where they have no relatives and weak social networks, said John McAuley, chief executive officer of the Asheville, N.C.-based company. “There's nothing virtual about the sense of community we're trying to foster,” he said. “Our site is for people who want to participate in activities with local families like their own, and continue getting together for years to come.”
The site works in much the same way as online dating services. Only members of the service may view family profiles, which include information about family traits, interests and values. Families may communicate anonymously through the Web site until they decide to reveal additional contact information.
One-year memberships to Denver-area families are selling for about $2.
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