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Date: 2005-12-03

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Match.com &Yahoo disgraced themselves!

Last year all world agencies discussed the scandal involving two largest companies at the market of dating services.

For instance, on the site of CNN there is the following note:

“Online dating gets slapped... with suits

Match.com is accused of sending out bogus romantic e-mails, Yahoo may have posted made up profiles.

NEW YORK (Reuters) - It's not easy finding love in cyberspace, and now some frustrated online daters say they were victims of fraud by two top Internet matchmaking services and have taken their complaints to court.

Match.com, a unit of IAC/Interactive Corp. (Research), is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy…

… In a separate suit, Yahoo Inc.'s (Research) personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do”.

You can read it in more detail here: http://money.cnn.com/2005/11/18/technology/personaltech/dating_match.reut/

During the time of our work, which is more than 10 years, we have seen a lot of agencies that failed due to these sorts of fraud. But those were always small provincial companies. It just bewilders that such monsters as Yahoo and Match.com haven’t realized the main rule yet: to be absolutely transparent and honest. Today it is the only way I know to survive in so crazy competition! What do you think about it? Let’s discuss it?

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